Start With a Signature Style

Choose from our curated selection of luxury base models. Select the style that matches your vision — then personalize every detail in our configurator.

Browse Our Collection
Designed in our configurator → Built by our artisans

Explore our Core Collection

Santos Style

Santos Style

Iconic square form, timeless sophistication

Select & Customize
GMT Style

GMT Style

Dual-timezone function for global travelers

Select & Customize
Aquanaut Style

Aquanaut Style

Sporty elegance with modern versatility

Select & Customize
Mariner Style

Mariner Style

Classic dive performance, refined durability

Select & Customize
Nautilus Style

Nautilus Style

Slim profile with effortless prestige

Select & Customize
Just Date Style

Just Date Style

Minimal everyday style with precision

Select & Customize
Oak Style

Oak Style

Bold geometry meets luxury craftsmanship

Select & Customize

Why Start With a Signature Style?

Beginning with a signature style simplifies your customization by giving you a quality foundation for your custom timepiece. Each style provides the perfect canvas for personalization while maintaining the timeless appeal of the iconic design it’s inspired by.

Step 1

Choose Your Style

Step 2

Design Your Watch

Step 3

We Build Your Watch

Step 4

Receive Your Watch

Customer Designed Watches

See how others personalized their base models into unique one-of-one timepieces

Built using the GMT Base

Customized Oak Style

JustDate Style Watch

Customized Nautilus Base

Built using the Santos Style

Mariner Style Customized

Aquanaut Style Watch

Ready to Build Your Watch?

Select your curated style